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Radio “Sport FM” will change the format

The ether will be 80% composed of music. The main directions will be rap and hip-hop. The rest of the time will be occupied by sports news. The name of the radio station will also remain unchanged.

Analysts at the radio station will no longer be, 20% of the air is enough to acquaint listeners with actual sports information, Yemelyanov is sure.

The main audience of sports is adults over 30-35 years old, says Yemelyanov. “The young audience seemed unreached to us, so we decided to add more youth culture. This is also beneficial from a commercial point of view, as many sports brands are oriented towards the youth audience, “he explained.

“Sport FM” was created for full coverage of the Olympic Games in Sochi, which took place in 2014. The radio station expanded very quickly and in a short time received almost 45 frequencies in the regions (now there are about 39 of them).

The ether will be 80% composed of music. The main directions will be rap and hip-hop. The rest of the time will be occupied by sports news. The name of the radio station will also remain unchanged.

Analysts at the radio station will no longer be, 20% of the air is enough to acquaint listeners with actual sports information, Yemelyanov is sure.

The main audience of sports is adults over 30-35 years old, says Yemelyanov. “The young audience seemed unreached to us, so we decided to add more youth culture. This is also beneficial from a commercial point of view, as many sports brands are oriented towards the youth audience, “he explained.

“Sport FM” was created for full coverage of the Olympic Games in Sochi, which took place in 2014. The radio station expanded very quickly and in a short time received almost 45 frequencies in the regions (now there are about 39 of them).

There are practically no major serious sporting events in Russia now. “During the World Football Championship, the audience of the radio station and the site of” Sport FM “seriously increased: this event could not but affect the interest in sports, but then everyday life comes and it is very difficult to maintain interest in the radio station,” Yemelyanov explained.

Yemelyanov also noted that due to a significant decrease in the number of programs on radio stations, the staff of people working on their creation will be reduced.

The process of forming a new broadcasting grid will take from a few weeks to a month.

Radio "Sport FM" will change the format

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